Brand Awareness
Social Media Activities
Making Sure All Social Media Platforms are Updated with all newly created content always 30 days ahead of time.
Keeping Track and promotion of contents for the the Numbers of Likes, Comments & Shares
The Brand - You have to understand the Client's brand - Research what the brand is about the purpose of the brand and it's impact on the audience (subscribers, followers).
Example: Is it a service oriented brand or a product oriented brand.
You also need to understand their Brand Colors, Brand Logos. You need to take note of the clients preferred brand colors, logos and themes.
Audience - Know your "Client's Audience" - Target audience categories are as follows: age, sex & location.
Examples:
Does the products/services of the clients caters well to children or the teens or the adults?
Does the product sell well to a male or female audience?
Where is the audience located?
Examples:
Is the Client's service from the US that caters to a particular state (New York only, Los Angeles only) or the whole country (US, Canada, UK or are the products/service available internationally?
Time Zone and Hours of Business Operations - You need to know and be very aware of the Client's location and Time Zone and learn to adjust your time as a Social Media Manager to accommodate the client's availability and schedules.
Business - You need to understand the business.
Example: What business does the client have? (Solar Panels, Pets and Pet Products, or Digital Products).
Social media management is the ongoing process of creating and scheduling content designed to grow and nurture an audience across social media platforms. This includes, but isn't limited to: Social media content strategy. Online reputation management. Community management and programming.
Social media content planning is creating a strategy and schedule for what and when to post content on social media. It's a key part of a marketing strategy and can help businesses and individuals achieve goals like increased engagement, visibility, and brand awareness.
Here are some tips for creating a social media content plan:
Create a content strategy: Define your goals, target audience, topics, and timelines.
Build a content pipeline: Brainstorm ideas by month and create an editorial calendar.
Plan your distribution strategy: Decide on a cadence for posting.
Create content in batches: This can help optimize efficiency.
Repurpose content: Use content across multiple channels for maximum impact.
Balance original and curated content: Include a mix of both in your plan.
Use a social media calendar: This can help you track consistency, quality, and performance. You can use the feedback to make improvements to your social campaigns.
Hootsuite is a social media scheduler that can help you draft, schedule, and publish content.
Social media content creation is the process of creating and sharing content on social media platforms to engage, inform, or entertain an audience. The content can be text, images, videos, and more. The goal is to create content that resonates with the target audience and serves specific objectives, such as brand promotion or sharing valuable information.
Here are some tips for creating social media content:
Learn about your audience: Understand what appeals to users on each platform.
Set goals: Define your objectives for the content.
Research: Look for social media content gaps and research your buyer persona.
Brainstorm: Come up with creative ideas.
Create a plan: Develop a content creation plan and calendar.
Monitor performance: Constantly evaluate the content and adjust strategies if needed.
Some roles of a social media content creator include: Researching social trends and competitors, Creating storyboards and shot lists, and Compiling ideas for new content.
Social media engagement measures how people interact with a social media account or its content. It can include a variety of actions, such as:
Likes, Comments, Shares, Retweets, Saves, Clicks, and Mentions.
Social media engagement is a key part of social media marketing. It can help brands: Establish authenticity and credibility, Foster customer loyalty, Enhance brand awareness, and Attract new followers.
Here are some tips for increasing social media engagement:
Know your audience: Understand who your target audience is and what platform they use the most
Create engaging content: Tailor your content format to the trends of the platform your audience uses
Encourage interaction: Use tactics like giveaways, questions, and humor to encourage your audience to interact
Share user-generated content: Get your audience to create content and share it on your profile
Respond to followers: Practice proactive engagement and respond to your followers
Use hashtags strategically: Use hashtags in your posts
Incorporate visual assets: Use images and videos in your posts
An average engagement rate is between 1% and 3.5%, with anything over 3.5% being considered higher.
Social media analytics and reporting are processes that help businesses understand their social media performance and make data-informed decisions:
Social media analytics
Involves collecting and analyzing data from social media platforms to measure performance and gain insights. This can help marketers understand what content resonates with their audience and how to adapt their strategy.
Social media reporting
Involves gathering and presenting data in a structured format, such as graphs and tables. This can help businesses make informed decisions about how to transform their marketing efforts.
Here are some tips for writing a social media analytics report:
Consider your company's goals and show how the data ties back to them
Focus on KPIs that fit the interests of your stakeholders
Select the appropriate timeframe for your report
Use visuals including graphs, charts, and social media posts
Some social media analytics tools include:
Hootsuite
Combines social media management, listening, publishing, and analytics tools
Mention
Allows you to monitor, listen, and analyze your posts and interactions with your audience
Sendible
Offers comprehensive analysis and reporting features, including automated reports with customized branding
You can also conduct social media analysis natively on platforms such as Instagram, TikTok, and X (formerly known as Twitter).
Social media engagement and community management are processes that involve building and maintaining relationships with audiences on social media platforms:
Social media engagement
Involves creating and scheduling content, analyzing metrics, and managing a brand's overall presence on social media.
Social media community management
Involves engaging with audiences on social media to build loyalty and strengthen connections. Community managers are responsible for creating content, building relationships, managing reputations, and growing communities.
Here are some goals of social media community management:
Build loyalty: Create strong bonds with audiences to increase brand loyalty
Improve customer experience: Provide timely support and responses to customers, and facilitate one-to-one and one-to-many customer relationships
Drive brand advocacy: Inspire interactions and conversations between brand advocates, employees, and customers
Manage crises: Effectively manage crises that may arise
Some tips for social media community management include:
Create engaging content
Create content that is on-trend and keeps your audience interested.
Be aware of trends
Please keep in mind the latest trends in topics, music, hashtags, video styles, and editing aesthetics.
Be active
Active community engagement makes members feel valued and helps you understand their needs, preferences, and challenges.
Use social media marketing tools
Use tools that allow you to view, organize, and prioritize communications and conversations.
Social media trends are the patterns and topics that are popular on social media at any given time, and adaptability is the ability to adjust to these trends:
Social media trends
These are ever-changing patterns that reflect shifts in user behavior, preferences, and interactions. They can include viral challenges, hashtag campaigns, new features, and technologies.
Adaptability
Adaptability is the ability to be flexible and adjust your strategy to keep up with social media trends. It's important for businesses to adapt to social media trends to stay competitive and relevant.
Here are some tips for adapting to social media trends:
Stay informed: Keep up with the latest platforms, features, and algorithms. You can use newsletters, blogs, podcasts, or webinars to stay informed.
Understand your audience: Recognize your audience's preferences, behaviors, and favored platforms.
Be flexible: Be willing to pivot strategies when needed and adjust your message, style, and format.
Embrace challenges: View challenges as learning opportunities and maintain a positive outlook.
Experiment and test: Try different strategies to identify what resonates with your audience.
Monitor and update: Regularly assess analytics to discern effective strategies.
Some examples of current social media trends include:
Video dominance: Short-form videos have become a driving force in engaging audiences.
Authenticity and transparency: Modern users value authenticity and transparency about your brand's values, processes, and challenges.
Ephemeral content: Stories on platforms like Snapchat and Instagram offer a unique opportunity to share temporary content.
Social commerce: The integration of shopping features directly on social media platforms.
Social media collaboration is when multiple individuals, brands, or organizations work together to create and share content on social media. The goal is to reach a wider audience, achieve mutual marketing goals, and boost brand visibility.
Social media collaboration can take many forms, including:
Creator to creator: Two creators with similar audiences collaborate on content.
Creator to brand: Brands pay creators to promote their products in their content.
Brand to brand: Brands collaborate on co-branded products or marketing campaigns.
User engagement: Engaging users to generate content.
Social media collaboration can help brands:
Foster relationships
Leverage combined audiences
Have a consistent, coherent, and on-brand presence on social media
Expand their reach
Connect with new audiences
Some tools that can help with social media collaboration include:
ContentStudio
Includes features like planning and scheduling content, AI-generated captions and images, and measuring and reporting social media KPIs
Planable
Includes features like an easy social scheduler, a visual editorial calendar, and advanced collaboration features
Social media can be used for problem-solving and creativity in a number of ways, including:
Creative problem-solving
Creative problem-solving (CPS) is a method for approaching problems in an innovative way. It involves breaking down a problem, generating ideas, and evaluating them to find the best solutions. Social media can be used to improve creativity if used properly.
Showcase problem-solving skills
Social media can be used to demonstrate problem-solving skills to potential employers and bosses. This can be done by selecting the right platform, such as LinkedIn for technical professionals or Instagram for creatives. Users can also engage with their network by commenting on posts and offering advice.
Navigate social media issues
Social media issues can include user behavior, content moderation, and platform governance. A multi-faceted approach can be helpful, such as engaging with community feedback, implementing AI tools, and fostering digital literacy.
Social media tools are tools that help with various social media activities, such as:
Scheduling: Planning and scheduling posts
Publishing: Creating and publishing content
Analytics: Measuring outcomes and collecting engagement data
Content creation: Designing and creating content
Automation: Automating tasks
Social listening
Increase brand awareness
Boost brand engagement
Build a community around your business
Grow your audience
Improve community engagement
Generating social media leads
Obtain qualified leads